Who WE ARE

We believe in a strong sales marketing strategy and approach, it's necessary for this industry to win or lose”

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The number of craft brewery start-ups has experienced firm growth for years and shows no signs of letting up. In 2017 it's even more difficult to develop a sales and marketing strategy that sets your brewery and brands apart from the competition.

We based ourselves on qualitative and quantitative research, our integrated approach to sales and marketing identifies opportunities through insightful analysis and delivers targeted and actionable solutions.

Product Strategy

Based on client input, market trends and dynamics. We will offer directional suggestions on a balanced portfolio of craft beer styles. This recommendation is designed to deliver on a number of key benefits, including local consumer preference, uniqueness and maximum volume and profit delivery.

Brand Strategy

Craft breweries must build the strength of their brands from the ground up indicated by the brewmaster deepest believe and ideas. Our approach ensures branding is aligned with overarching business objectives, drives customer engagement and client acquisition.

Marketing Strategy

We believe that effective marketing is strategic and targeted locally. Craft breweries are now often competing in heavily saturated markets, and it can be challenging to communicate the right message to the right customer at the right time. We help craft breweries develop reliable marketing strategies that identify their customers.

Sales Strategy

Based on local in-market research and face-to-face interviews with key stakeholders, First Key will make recommendations on the go-to-market strategy for sales, including geographic roll-out, distributor selection, training requirements and how to leverage existing local retailer relationships.